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Blockchain-based Assurances

Florian Knauer is investigating the perception of protective guarantees (so-called structural assurances) in online purchases. In particular, he studies to what extent information verified by blockchain technology (e.g., on product origin or quality) influence purchase-relevant feelings and beliefs. The goal is to empirically assess the effectiveness of blockchain-based assurances in relation to existing instruments (e.g., platform promises) and to derive recommendations for their deployment.

Florian Knauer

Wissenschaftlicher Mitarbeiter des Projekts C2B

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